The most effective commun-ications, whether on paper or online, integrate a well-crafted plan, effective writing and good design. Consulting with the client, interviewing the experts, writing the content, collabor-ating with the designer, and pulling it all together for an outstanding final product is work I love and do well.
RESEARCH AND WRITING
Conference presentations and follow-up interviews with the presenters, combined with research on current think-ing, yielded interesting content for this white paper on a complex topic. Synthesizing information
from multiple sources, and weaving it together in an accessible and interesting narrative, is what professional writers do.
The old website was in need of a makeover—both design and content. We pulled content together from its nooks and crannies, carefully edited and rewrote it for SEO and social media crossover, and then dropped it back into an updated design that maximizes readability and user-friendly functions.
This health foundation funded an important study on child-hood obesity and school lunch programs. To keep it from becoming an academic report with a narrow appeal, we visited schools and added stories from lunch ladies and students, with dynamite photos and illustrations. The report got a lot of attention from multiple target audiences.
Use Your Words
I CAN HELP